HiQ Fast Fit, the sister company of title sponsor Dunlop and sponsor of the teams championship, are once again urging fans to turn Brands Hatch pink in a bid to raise awareness for Breast Cancer Care.

If you’re heading down to Brands Hatch for the finale of the Dunlop MSA British Touring Car Championship then you can receive a pink cap and t-shirt for a small donation and do your bit to raise awareness for the charity.

HiQ have also got two of the drivers on their side with Paul O’Neill and Tom Chilton both backing the pledge.

O’Neill said, “I remember all of the good work that HiQ did last year in 2009 and it is great that they will be at it again at Brands. I certainly don’t mind wearing a pink hat for the cause!”

HiQ’s marketing manager Geraldine McGovern said: “We raised so much money last year and if we get a fraction of the sum we raised in 2009 we will be ecstatic.

“The supporters have always been a massive pillar of support for us at HiQ in everything we do, and it will just be great to see them all again as a thrilling season comes to a close.”

For more information about HiQ’s Project Pink activities please click on www.hiqonline.co.uk/projectpink

James Mappin is the editor-in-chief covering the British Touring Car Championship. You can contact him at james@btcccrazy.co.uk, on twitter @BTCCCrazy or on his personal twitter account @jamesmappin.